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| Five ways to get your ideas accepted | Like (15) |
| You've come up with a cracker of an idea and now, the only thing left to do is to get it accepted and adopted. But before you take it to the people who matter, get your act together. For many a good idea has come a cropper for no other reason than poor presentation and bad marketing skills. Here's how to do it right. Make a business case for your That is paramount, if you have an idea worth pursuing, advises A Sudhakar, head, HR, Dabur India. Get your facts and data in place. And do your research thoroughly. Otherwise, your idea is just on paper. "For a new product, for instance, one needs to have background information, data about the market, the competitive scenario and such," says Sudhakar Pitch it to the right people Be clear about presenting your ideas to the right people, those who have the authority and the budget to sanction it. Says HR consultancy Ma Foi Randstad director and president E. Balaji: "Make sure you have the right audience. Sometimes people aren't clear about who the relevant person is." If possible, meet with stakeholders before the formal presentation to generate interest and pre-sell them on the idea. Keep it crisp Detailed and lengthy doesn't cut it; crisp and concise does. "Sell the benefits first: the benefits to the organisation, even the person you are presenting it too," says Balaji. Read More... Also Read Kinds of employees companies want to hire Surfing the Internet is now a career option Apart from pay packet, what you need to know about your job Higher CTC doesn't always mean higher pay 8 things that can ruin your career |
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